Richard Jalichandra, CEO of Technorati, speaks with Michael Stelzner (SocialMediaExaminer.com)
Michael Stelzner, of www.writingwhitepapers.com interviews Technorati CEO Richard Jalichandra about trends in social media. The video is eight minutes, but is so interesting it seems much shorter.
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Here is the State of the Blogosphere report that Richard mentions in the interview.
A few highlights from the interview:
- 40% of bloggers have a background in traditional media
- 28% of bloggers are paid something for their efforts, although full-time bloggers are still rare
- Rather than supplanting blogs, Twitter has been widely adopted by bloggers as their primary tool for promotion
All in all, an informative, lively interview, and well worth the time to watch.