Archive for the ‘green marketing’ Tag

Dell steps up green wars with bamboo boxes | Electronista

Dell Minis to ship in bamboo packaging

updated 11:45 am EST, Tue November 17, 2009

Dell today boasted an industry first by becoming the first to ship its computers in bamboo packaging. The Mini 10 and 10v will have boxes made primarily of the more efficient material, which regrows much faster than the trees used for cardboard and is more easily renewable. As it takes as much stress as steel, it even provides more protection and replaces not just cardboard but also the foam normally used to cushion against an impact.

via Dell steps up green wars with bamboo boxes | Electronista.

Incorporating renewable materials that provide superior protection into packaging – and using it to win customers? Sounds like a no-brainer.